Update Survey - a snapshot of alumni group activity
Thanks to all alumni groups who completed the 2019 Update Survey, which looked at group activity between 1 August 2018 and 31 July 2019.
Below is a summary of the results*, which we hope you will find useful. A PDF report can also be found here.
*Figures refer to percentages of the total number of groups who responded to the survey, rather than the total number of groups.
- 110 of 177 groups emailed (62%) completed the survey.
- There are now almost 190 alumni groups in over 90 countries.
- 44% are run jointly with Cambridge.
- The newest groups are in the U.S – OUS Raleigh, OUS Charlotte and the Oxford Entrepreneurs Network (North America).
- More than 600 events were hosted by groups in 2019, with dinners and lunches being the most popular (68% of groups).
- More than a third of groups now hold freshers events.
- 67% of groups recruit members primarily by word of mouth.
- More than a third of groups now have between 100-250 members.
- 10% of groups’ memberships has increased by over 50 members in a year.
- Just over half of groups recruited new members primarily at events.
(Please note that the activities listed below relate to the period 1 August 2018 and 31 July 2019)
- Dinners and lunches are the most popular events for groups - 68% said they held them.
- 52% hosted a speaker from Oxford.
- 50% held at least one drinks reception.
- 49% organised at least one boat race event.
- Some groups reported attendance figures of up to 900 (not unique attendees) across their events collectively for the year.
- 22% of groups produce a newsletter for members.
- 13% use social media as their primary method of communication with members
- Facebook is the most popular social media channel - 52% of groups have an account. Around 33% of those post monthly.
- LinkedIn -25% have an account, nearly 75% of which post on an ad-hoc basis.
- Twitter – 10% have an account, 46% of which post monthly, the remaining 54% posting on an ad hoc basis.
- Instagram – 9% have an account, with 80% of those posting on an ad-hoc basis.
- Some groups also reported using EventBrite, WeChat and WhatsApp.
- The biggest challenge for groups is attendance at events, with 49% reporting this as their primary concern.
- Nearly 40% said their biggest challenge was recruiting younger members, with 35% saying they faced challenges in recruiting members generally.
- Other key challenges included succession planning (around 30% of groups), contacting alumni (33%) and organising events (26%)