Our lives have already been transformed by mobile technology, but bigger and better developments are yet to come. That was the message from experts as they shared their insights and experiences from the digital world at a professional networking event for Oxford alumni. From advice about launching an app to the game-changing reality of mobile communications, the alumni speakers focused on how to maximise the opportunities created by technological innovation.
Tamara Sword (St Hilda’s, MSt Women’s Studies) set the context by describing transformative and rapid progress. She spoke of ‘seismic changes’ and referred to mind-boggling statistics to emphasise the ubiquity of mobile phones: there are 1.3 billion smart phones in the world, on average people check their mobile phones 150 times a day (some people even look at them 900 times a day), and 85% of time spent using mobiles is spent using apps.
The co-founder of the app infltr continued by sharing tips gained from promoting the camera app that enables people to apply filters to photographs taken with their camera phones. She explained the importance of improving apps in response to feedback, as well as the need to work with Apple’s developer relations team. Infltr has been named Best New App by Apple in more than 40 countries. Sword also encouraged entrepreneurs to engage with their customers, believe in their products, and to treat journalists like investors.